Architect

ABOUT US

Our Story

Serene International is a Moradabad-based company founded by Asad Alam and Alfiya Husain, two cousins united by a shared vision to blend tradition with innovation. Though a new venture, its roots trace back to 1980 with Ahad Overseas, established by their grandfather Mr. Abdul Ahad, whose dedication to craftsmanship laid the foundation for generations to come.

Over the years, the family has collaborated with prestigious global buyers such as Natural Selection, Hans, Made, Pier 1, Crate and Barrel, CB2, At Home, Riviera Maison, Michaels, and others.

Specializing in wooden and metal handicrafts, Serene International carries forward this legacy with a new vision — to craft timeless designs that celebrate Indian artistry while meeting the evolving aesthetics of the global market.

Who We Are

We are a passionate team focused on creating high-quality wooden furniture and decor that enhances homes with elegance and style. Our experience and expertise have been honed over decades, and our commitment to excellence is at the heart of everything we do. Guided by the principles of craftsmanship and sustainability, we aim to provide beautiful, durable pieces that reflect the artistry of our skilled artisans and meet the diverse tastes of our international clientele.

Clientele

Our Vision

At Serene International, our vision is to become a sustainable and prominent contributor in handicrafts industry. We aspire to create lasting relationships with clients and partners worldwide, offering exceptional products that blend traditional craftsmanship with contemporary design.
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Orders

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Happy Buyers